Sturridge signing delivers sweet sugar hit but no guarantees | Joey Lynch
02-Oct-2021 05:02:37 | The Guardian
The former Liverpool striker has name recognition but after a long spell on the sidelines can he deliver on the pitch?
Daniel Sturridge ticks all the boxes for an A-League Men’s marquee: name recognition, a reputation that will attract cameras and coverage to Perth Glory events, and the ability to slap “former Liverpool star” or “Champions League winner” in a headline will draw in gatekeepers outside the football bubble. At a time of great promise, but also great risk, Sturridge will be positioned as a Pied Piper for the lapsed, casual, FIFA, or ‘Eurosnob’ fan: luring them through the turnstiles and towards new broadcast partner Paramount+.
Sturridge has serious pedigree. He is a former Premier League, FA Cup and Champions League winner with Chelsea and Liverpool, and represented England at a World Cup and European Championship. At Anfield, he formed a successful strike partnership with Luis Suárez and finished second in the Golden Boot to his Uruguayan teammate in the 2013–14 season.
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